Herbert Höckel for the ESOMAR Council: Collaboration. Innovation. Quality.
Connecting the global market research community through collaboration, leadership and ethics.
Who is Herbert Höckel?
Herbert Höckel is an experienced entrepreneur, market researcher and consistent advocate of innovation and progress. As Managing Director of moweb research and, since 2021, of AMR Advanced Market Research, he has spent almost 30 years helping to develop digital market research from scratch and position it as an established method after just a few years.
In 2020, he launched the #weloveresearch networking events, a very special format that has since significantly promoted the exchange of knowledge, mutual understanding and collaboration in the market research community.
2023 also saw the publication of his latest book, "Think like your customers", an informative guide to unconditional customer centricity, digitalisation and transformation.
Herbert is just as passionate about promoting young talent, strengthening inclusion and integrating innovations, such as the latest developments in AI, as he is about writing and networking.
A future-oriented vision for ESOMAR
Together we are shaping the future of market research!
The ESOMAR Council plays a key role in shaping the global data, research and insights community. Made up of internationally elected experts, the association is responsible for strategic direction, compliance with ethical standards and representing the interests of the industry.
Committed to advancing the global data, research and insights community through collaborative leadership, openness and innovation, and ethical integrity.
The Six Pillars of My Candidacy
Collaboration & Networking
Collaboration is the heart of progress. I aim to expand ESOMAR’s platforms for global and regional connections, creating more opportunities for researchers to share ideas, build partnerships, and innovate together.
Young Talent & Career Building
The future of our industry lies with young talent. I’m dedicated to supporting their growth through mentorship programs, actionable career-building opportunities, and frameworks for professional and personal development.
Quality Standards & ICC International Code of Conduct
Trust and quality are non-negotiable. I will champion ethical guidelines and promote the evolution of ESOMAR’s standards to ensure the credibility and integrity of our work in a rapidly changing industry.
Artificial Intelligence & New Methods
AI is not the future; it’s the present. I will advocate for the ethical and effective use of AI and new methodologies, ensuring ESOMAR leads in leveraging these tools responsibly while maintaining our core values.
Inclusion & Diversity
Diversity strengthens research. My goal is to ensure underrepresented voices are heard and that ESOMAR fosters an inclusive community where everyone, regardless of background, feels welcome and valued.
Innovation & Startup Culture
Innovation keeps our industry alive. I believe in embracing bold ideas and supporting a startup mindset to keep ESOMAR at the forefront of market research, empowering creativity and fresh perspectives.
Closing Statement:
These pillars form the foundation of my candidacy and my vision for ESOMAR. Together, we can create a vibrant, diverse, and forward-thinking research community that thrives on collaboration, innovation, and integrity.
Networking is a central part of Herbert's vision for ESOMAR. From the outset, his #weloveresearch events have brought together experts to share ideas and build long-term connections. As a Council member, he wants to further expand the reach and impact of ESOMAR events - including the annual conference and regional initiatives - and make them even more open, accessible and meaningful.
Shaping the future of ESOMAR together
Herbert Höckel's strengths: Decades of experience, a passionate openness to innovation and a strong commitment to ethical leadership! Whether it's nurturing young talent, strengthening inclusion or integrating new technologies, Herbert's goal is to create a future where market research as a whole thrives: From the processes to the researchers to the survey participants.
Follow Herbert's journey on the ESOMAR Council and learn more about his plans for the future of market research. Stay informed about his latest initiatives, impulses and events for the further development of the industry.
