Herbert Höckel for the ESOMAR Council: Collaboration. Innovation. Quality.

Together we are shaping the future of market research!

The ESOMAR Council plays a key role in shaping the global data, research and insights community. Made up of internationally elected experts, the association is responsible for strategic direction, compliance with ethical standards and representing the interests of the industry.

Committed to advancing the global data, research and insights community through collaborative leadership, openness and innovation, and ethical integrity.

Central missions and fields of action:

1. Promote ethics: Promote and advance ethical guidelines that ensure the integrity and credibility of research practices and those responsible.
2. Driving innovation: Utilising modern methods and technologies to keep the industry at the forefront of data and insights generation.
3. Strengthen member engagement: Expand networking opportunities to enable and promote exchange and collaboration among ESOMAR members worldwide.
4. Strengthen diversity and inclusion: Ensure fair representation of diverse voices and perspectives at all levels of the industry.
5. Promote professional development: Provide resources and support initiatives for continuous progress and the development of expertise.
6. Strengthen congresses and (new) events: Strengthen the ESOMAR annual conference and promote regional and local events as central meeting points for insights professionals to enable collaboration, innovation and networking.

With these measures, Herbert wants to contribute to a dynamic, ethical and future-orientated ESOMAR community in order to meet the increasingly complex challenges in the industry.

Networking is a central part of Herbert's vision for ESOMAR. From the outset, his #weloveresearch events have brought together experts to share ideas and build long-term connections. As a Council member, he wants to further expand the reach and impact of ESOMAR events - including the annual conference and regional initiatives - and make them even more open, accessible and meaningful.

Herbert Höckel's strengths: Decades of experience, a passionate openness to innovation and a strong commitment to ethical leadership! Whether it's nurturing young talent, strengthening inclusion or integrating new technologies, Herbert's goal is to create a future where market research as a whole thrives: From the processes to the researchers to the survey participants.

Only TOGETHER can we make THE difference!

Follow Herbert's journey on the ESOMAR Council and learn more about his plans for the future of market research. Stay informed about his latest initiatives, impulses and events for the further development of the industry.

Sign up for the newsletter: