NEWS
8. April 2025

moweb research takes over the Facts & Figures Group®

Expansion of the portfolio to include tenant surveys in the housing industry

Düsseldorf, 8 April 2025  

moweb research GmbH acquires the Facts & Figures Group (FFG®), a market research institute based in Filderstadt that specialises in the housing market. With this acquisition, moweb expands its portfolio to include tenant surveys and strengthens its expertise in quality and satisfaction management in the housing industry.

FFG® can look back on almost 30 years of market and opinion research. They specialise in helping housing companies to identify strengths and deficits through tenant surveys, to develop potential and thus to sustainably improve tenant satisfaction, tenant loyalty and the company image. For moweb, the acquisition is an important milestone in the further expansion of its products for institutionalised customer and user feedback systems.

Herbert Höckel, Managing Director of moweb research:

»With the takeover, we are not only gaining a strong brand, but also a piece of lived market research tradition. We are very much looking forward to continuing the development of FFG® and leading its services for the housing industry into the future together.«

Höckel's special thanks go to the founder and previous owner of FFG®: »Jörg Henningsen has created enormous value, also for the industry itself. His commitment and expertise deserve the highest respect!«

Jörg Henningsen, Founder of FFG®: 

»It was important to me to hand over my institute into good hands, and I have succeeded in doing so. Herbert Höckel is the best possible choice for me. He understands the business, represents my values and will lead FFG® into the future with foresight.«

The next steps regarding the integration of the company will follow in the coming months. moweb research GmbH will provide information on this in a timely manner.

About moweb research

moweb research GmbH has been conducting online market research worldwide since 2004 and has been shaping the industry with numerous digital methods ever since. Around 40 employees work at the institute in Düsseldorf and advise companies of all sizes.

About Facts & Figures Group (FFG®)

Founded in Filderstadt in 1996, FFG® is a full-service institute for market and opinion research. Its focus is on supporting housing co-operatives in involving their tenants and members as part of long-term quality and satisfaction management.

Contact person for queries

Marco Kessler | Press officer | m.kessler@mo-web.net | 0221 66 95 85 19

moweb research GmbH | Mertensgasse 12 | 40213 Düsseldorf

www.mowebresearch.com | info@mo-web.net | 0211 828 28 00